Design & Branding · Switzerland

A visual identity that says quality.

Logo, colours, typography, materials and rules of use: I build coherent visual identities that make a professional or a small business immediately recognisable — and credible at the price level they deserve.

Logo design and variants
Complete visual identity systems
Brand guidelines document
Business cards and stationery
Flyers, posters and signage
Social media templates
Packaging and label design
Menu, price list and catalogue design
Print-ready and digital files

Identity before decoration

A logo is not a drawing, it is a decision: who you are for, what you promise, what you refuse. We start from positioning, then the visual system follows — which is why it keeps working years later.

Coherence across every touchpoint

Website, Instagram, print, packaging and presentations share the same palette, typography and rules. That repetition is what makes a brand feel established rather than improvised.

Designed to be used, not admired

You receive organised files, clear rules and templates you can actually work with, so your identity stays consistent even when someone else prepares a post or a flyer.

Premium perception, honest budget

A careful visual identity raises perceived value and supports higher pricing. I build it in stages so the investment matches the size of your business.